An “About Us” page is more than just a section of your website—it’s a chance to tell your story, showcase your brand’s personality, and connect with your audience. A compelling “About Us” page can set you apart from competitors and turn casual visitors into loyal customers. Here are 25 creative and engaging examples to inspire your own page:
1. Airbnb
Airbnb’s “About Us” page emphasizes community and belonging. It’s visually engaging, with a mix of videos and stories that highlight the human connections facilitated by the platform.
2. Dropbox
Dropbox keeps it simple and user-focused, emphasizing its mission to help people work smarter and collaborate effectively.
3. TOMS
TOMS shares its philanthropic mission prominently, explaining how every purchase helps communities in need. The storytelling is authentic and inspiring.
4. Warby Parker
Warby Parker’s page uses a friendly tone and colorful visuals to showcase its innovative approach to eyewear and commitment to social good.
5. Nike
Nike’s “About Us” page is all about innovation and inspiration, aligning with its brand ethos of empowering athletes worldwide.
6. Mailchimp
Mailchimp’s page highlights its quirky personality while emphasizing its dedication to helping small businesses grow.
7. Patagonia
Patagonia focuses on its environmental activism, detailing its commitment to sustainability and ethical practices.
8. Zappos
Zappos uses humor and a conversational tone to showcase its customer service philosophy and company culture.
9. Slack
Slack’s page is straightforward and professional, emphasizing its mission to make work simpler and more productive.
10. Squarespace
Squarespace combines sleek design with a clear narrative about its origins and mission to empower creators.
11. Etsy
Etsy’s “About Us” page highlights its global community of makers and the uniqueness of its marketplace.
12. HubSpot
HubSpot’s page focuses on its inbound marketing philosophy, complete with engaging visuals and customer success stories.
13. Sweetgreen
Sweetgreen shares its commitment to sustainability and healthy eating, blending visuals with impactful storytelling.
14. Ben & Jerry’s
Ben & Jerry’s uses humor and a colorful design to share its history, mission, and social activism.
15. WeWork
WeWork’s “About Us” page highlights its vision of creating inspiring workspaces, with sleek visuals and testimonials.
16. Shopify
Shopify emphasizes its mission to empower entrepreneurs, with a clean design and inspiring stories of its users.
17. Charity: Water
Charity: Water uses powerful storytelling and visuals to explain its mission and the impact of its work.
18. Asana
Asana’s page combines professionalism with approachability, showcasing its team and commitment to better workflows.
19. Apple
Apple’s “About Us” page emphasizes innovation and design excellence, aligning with its brand values.
20. Lush
Lush highlights its commitment to ethical sourcing and cruelty-free products, with a vibrant and engaging design.
21. Kickstarter
Kickstarter’s page focuses on its community of creators and backers, using visuals to tell its story effectively.
22. TED
TED’s “About Us” page is clean and inspiring, emphasizing its mission to spread ideas through engaging visuals and content.
23. Moz
Moz’s page is approachable and informative, with a focus on its mission to make SEO accessible to everyone.
24. Coca-Cola
Coca-Cola uses its page to celebrate its rich history and global impact, with engaging visuals and stories.
25. National Geographic
National Geographic’s page emphasizes its legacy of exploration and education, using stunning visuals and storytelling.
